Focus profile — fields

This reference lists the fields of the focus profile. For the procedure: Check and correct the focus profile.

Fields

Field	Content	Format
Regions in focus	Countries, regions or markets the Workspace works in	List, one entry per line
Regions not in focus	Regions the Workspace deliberately leaves aside	List, one entry per line
Markets and segments	Core markets and customer segments	List, one entry per line
Core topics	The topics the Workspace is about	List, one entry per line
Adjacent topics	Topics at the edge that count but do not carry	List, one entry per line
Not in focus	What is ruled out beyond regions: business models, offerings, audiences	List, one entry per line
Positioning	Two sentences on how the Workspace sees itself	Running text, up to 1,000 characters

Each list takes at most twelve entries on a derivation.

Above the fields Picasi states what the profile grew from.

Display	Meaning
Derived from your context documents	The basis is the uploaded documents
Derived from the discovery profile, no context documents yet	The basis is the profile for source suggestions
Note that there is no basis yet	Neither documents nor website nor sources; the fields stay empty

Next to it stands how long ago the last derivation ran.

State	Display
Running	Deriving the focus profile…, with a note about 20 to 40 seconds
Finished	The fields are filled, the basis is stated above them
Failed	We could not derive the focus profile. The previous profile stays in place

Element	Meaning
Mark Adjusted by you	The field was changed by hand and is overwritten by no derivation
Release and derive again	Removes the mark and starts the derivation immediately
Save focus profile	Applies the changes; only changed fields count as corrected
Derive again	Derives the profile anew, even without changed documents

Area	Effect
Dossiers	Selection and order of the Updates
Summaries	Weighting of the topics
Inbox	none
Source suggestions	none; the profile for source suggestions applies there