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Generate conversation starters

What It’s All About

You’ll identify a selection of updates where engaging with a comment on LinkedIn makes sense—for example, posts by your competitors to which you can add a well-informed insight, a counterpoint, or a follow-up question.

This is a variation of strategic visibility: instead of publishing your own posts, you add comments to relevant posts by others.

How to proceed

  1. Open Inbox

    Click Inbox in the navigation bar. If necessary, switch to the Saved folder.

  2. Start Conversation Starter

    Click the Conversation Starter button at the top of the Inbox.

  3. Generate

    Click Generate in the modal. Picasi selects three to five of the visible updates that are suitable for engagement based on their content.

Result

Under Reports, a Conversation Starter report appears with the selected updates and a brief explanation of why each one would be a good starting point for a comment. The original links are included so you can go directly to the post.