AI context categories
Categories at a Glance
| Category | Includes | Limit |
|---|---|---|
| Company | About Us, Mission, Market Position, History | 7,500 tokens |
| Products | Product Descriptions, Features, Use Cases, Pricing | 7,500 tokens |
| Topics | Industry Context, Special Topics, Market Terms | 7,500 tokens |
| Communication | Tone, style guide, brand message, language guidelines | 7,500 tokens |
Total limit: 30,000 tokens across all categories.
Company
Content: Information about who you are as a company.
Typical content: Mission statement, founding story, market position, core values, target audiences, business model, company size.
How the AI uses it: As a basis for classifications such as “This is relevant to us because…” and for competitive assessments.
Products
Content: What you sell or offer.
Typical content: Product descriptions, feature lists, unique selling propositions (USPs), comparisons with competitors, current pricing tiers, planned roadmap features.
How AI uses it: To contextualize competitor updates—what does a new competitor feature mean for your product?
Topics
Content: The technical context of your market.
Typical content: Definitions of industry terms, relevant technologies, market trends, key regulations, typical customer needs in your industry.
How the AI uses it: For context-sensitive assessments — e.g., whether a competitor’s post is picking up on an important trend or lagging behind the industry.
Communication
Content: How you communicate and how reports should sound.
Typical content: Tone (formal/informal), prohibited words, preferred phrasing, brand values, target audience language, examples of good and bad text.
How the AI uses it: Especially relevant for LinkedIn post generation — so that posts are written in your language and with your tone.
Supported File Formats
| Format | Extension |
|---|---|
.pdf | |
| Word | .docx |
| Plaintext | .txt |
| Markdown | .md |
Template
For each category, there is a downloadable Markdown template under Settings → AI Input → Download Template. The templates provide structure and sample content.