AI context - why personalized analyses are better
The Problem Without Context
Imagine you ask someone to write a competitive analysis—but that person doesn’t know who you are, what your product does, or how you’re positioned in the market. They can describe what the competitor is doing. But they can’t assess whether that’s a threat to you, an opportunity, or simply irrelevant.
That’s exactly how Picasi’s AI works without AI context. It sees your competitors’ updates and can summarize them. But a real analysis—one that tells you what that means for you—requires knowledge about you.
What the AI context includes
You store documents and information in four categories:
Company — who you are, what your mission is, how you position yourself, who you serve.
Products — what you sell, what your strengths and weaknesses are compared to the market, what’s planned.
Topics — which industry terms are important in your market, which trends are relevant.
Communication — how you write, what tone suits you, what brand message should apply.
You upload these documents once, and Picasi keeps them permanently. They are incorporated into every report—without you having to re-enter who you are every time.
Where the first context comes from
You do not have to start from nothing. During onboarding Picasi asks for your website and reads it. Out of that a document in the Company category is created automatically — your company profile.
The document carries the AI-generated marker and a confidence value from 0 to 100. Below 80 Picasi points that out and recommends replacing it with a document of your own. The value says how much the website carried as a source: a page with three sentences carries less than a worked-out presence.
Treat the profile as a draft. It is the beginning, not the result — you can replace it at any time.
The Difference in Practice
Without context: “Muster AG published three posts this week about its new product feature X.”
With context: “Muster AG is heavily promoting Feature X—a function similar to your Feature Y, which is currently in the planning stages. This gives you an indication that the market is demanding this feature. At the same time, they’re positioning it in the mid-range price segment, which aligns with your strategy for higher-priced offerings.”
The second report is only possible if Picasi knows what your Feature Y is and how you’re positioning it in terms of price.
How much context is enough?
The quality of the context is more important than the quantity. A concise, up-to-date product document is better than a lengthy, outdated annual report.
7,500 tokens are allowed per category—that’s roughly 5,000 to 6,000 words. For most teams, that’s enough for one well-crafted document per category.
Start with the Products category; it makes the biggest difference in competitive analysis. Then add Company and Communication if you want to generate LinkedIn posts that sound like you.