Fields of the brand settings
The form is the same for the Workspace (Workspace settings → Brand settings) and for the agency (Agency → Brand).
Colors
| Field | Required | Format | Without a value |
|---|---|---|---|
| Signal color | yes | hex, six digits, e.g. #0057b8 | — |
| Text color | no | hex, six digits | Picasi uses near-black |
| Surface color | no | hex, six digits | graphics stay on white |
| Category colors 1–4 | no | four hex values, only together | Picasi derives them from the signal color |
Text color and surface color hang on a switch. Switched off means empty, not “the old value is still there” — only through that does Picasi take its own default again.
Logos
| Field | Required | Format | Limit |
|---|---|---|---|
| Logo for light surfaces | no | SVG preferred, PNG allowed | 1 MB |
| Logo for dark surfaces (optional) | no | SVG preferred, PNG allowed | 1 MB |
SVG files are stripped of scripts and external references before storage. A logo is saved immediately on upload.
Where the fields take effect
| Field | Graphics | Dossier PDF | Matrix export |
|---|---|---|---|
| Signal color | yes | yes | accent own sources |
| Text color | yes | yes | no |
| Surface color | yes | yes | no |
| Category color 1 | yes | yes | accent market sources |
| Category color 2 | yes | yes | accent neutral sources |
| Category colors 3 and 4 | yes | yes | no |
| Logos | no | yes | no |
Readability check
Picasi only saves colors when the check accepts them. It runs while you type and once more on saving.
| Message | Meaning |
|---|---|
| These colors pass all readability checks. | saving is possible |
| These colors do not pass the readability checks yet | the findings stand below it as sentences |
| The color check is temporarily unavailable. | the checking service does not answer, try again shortly |
State of the profile
| State | Meaning |
|---|---|
| Unlock your own brand | The plan is below Pro. There are no fields, only the way to billing |
| Your agency provides your brand | Pro or above, no own values — the fields show the agency brand and are locked |
| This Workspace has its own brand | Pro or above and own values; they take precedence over the agency |
| These settings are saved but not delivered yet | On the agency’s brand page: no Workspace of the agency is on Pro or Premium |
Related topics
Set colors and logo The way through the form, step by step.
Where colors and logo take effect The three places the brand arrives at.