Source-first instead of off-the-shelf competitive intelligence
Why marketing teams should watch competitors at the source instead of waiting for reports about them.
Read the comparisonPress and pitch
Press and pitch
Picasi is Source-First Intelligence software: it automatically monitors the original sources of competitors (LinkedIn, YouTube, newsletters, RSS) and analyzes them with AI. Entry pricing starts at 199€ per month, net. The servers are in the EU. Here you will find a short description, facts, screenshots, logos and the press contact.
Short description to copy
The same description in German and English, quotable word for word.
Picasi is Source-First Intelligence software. It automatically monitors the original sources of competitors and other market players (LinkedIn, YouTube, newsletters, RSS feeds), brings the updates together in one place and analyzes them with AI. Picasi is built for B2B marketing teams in mid-sized companies and is hosted in the EU. The provider is Picasi GmbH of Sarstedt, Germany, founded in 2022.
Picasi ist eine Software für Source-First Intelligence. Sie beobachtet die Originalquellen von Wettbewerbern und anderen Marktteilnehmern (LinkedIn, YouTube, Newsletter, RSS-Feeds) automatisch, bündelt die Updates an einem Ort und wertet sie mit KI aus. Picasi richtet sich an B2B-Marketing-Teams im Mittelstand und wird in der EU gehostet. Anbieter ist die Picasi GmbH aus Sarstedt, gegründet 2022.
Facts at a glance
- Company
- Picasi GmbH, Sarstedt, Germany
- Founded
- 2022
- Founder
- Dr. Karsten Richter (Founder & CEO) and Helge Fahlbusch, both managing directors
- Product
- Web-based software for Source-First Intelligence
- Monitored channels
- LinkedIn, YouTube, newsletters, RSS feeds
- Target group
- B2B marketing teams in mid-sized companies
- Entry price
- from 199€ per month (Basic plan), net plus statutory VAT
- Free test
- 300 updates, no credit card
- Website
- ten languages
- Hosting
- EU, currently exclusively Germany (Hetzner Online GmbH)
- Data protection
- GDPR-compliant, processes only publicly available data
Background: Source-First Intelligence
Source-First Intelligence means marketing teams watch what their competitors and other market players publish themselves, straight at the source. Instead of waiting for others to report on them, as in social listening, Picasi captures the original content: LinkedIn posts, YouTube videos, newsletters and RSS feeds.
The guiding principle behind it is "Track who, not what." Teams choose the sources that matter to them instead of searching broadly by keyword. The result is a small, reliable circle of sources that a team actually reads.
GDPR and EU hosting
Picasi processes publicly available data only. The servers are in the EU, currently exclusively in Germany, in data centers of Hetzner Online GmbH.
The Privacy Policy names the hosting provider and the payment service. We provide a data processing agreement (DPA) on request. Contract and billing details are on "Contract, billing and hosting".
Screenshots
High-resolution captures of the Picasi interface. "Download" saves the original file.
Logo download
Logo and icon as vector (SVG) and raster (PNG), each for light and dark backgrounds.
Usage notes
- Please do not distort, recolor or add effects to the logo.
- Leave enough clear space around the logo.
- On a light background use the logo for light backgrounds, on a dark one the logo for dark backgrounds.
Story angles for editors
Three entry points with in-depth background on our website.
The LinkedIn feed shows far from everything
What slips through when watching competitors on LinkedIn, and how teams capture it systematically.
Read the backgroundMarket data in AI tools
How Picasi brings its data into AI tools such as Claude via MCP.
Read the explanationPress contact
Dr. Karsten Richter, Founder & CEO, answers inquiries from editorial teams.
Dr. Karsten Richter, Founder & CEO
press@picasi.com
LinkedIn
Information as of:
Frequently asked questions from editors
Try Picasi yourself
Test Picasi with 300 free updates, no credit card required.