Press and pitch

Press and pitch

Picasi is competitor monitoring software from a European provider: it automatically monitors the original sources of competitors (LinkedIn, YouTube, newsletters, RSS) and analyzes them with AI. Picasi GmbH is based in Sarstedt, Germany, and its servers are in Germany. Entry pricing starts at 199€ per month, net. Here you will find a short description, facts, screenshots, logos and the press contact.

Short description to copy

The same description in German and English, quotable word for word.

English
Picasi is competitor monitoring software. It automatically monitors the original sources of competitors and other market players (LinkedIn, YouTube, newsletters, RSS feeds), brings the updates together in one place and analyzes them with AI. Picasi calls this approach Source-First Intelligence. Picasi is built for B2B marketing teams in mid-sized companies. The provider is Picasi GmbH of Sarstedt, Germany, founded in 2022; its servers are located in Germany.
Deutsch
Picasi ist eine Software für Wettbewerbsbeobachtung. Sie beobachtet die Originalquellen von Wettbewerbern und anderen Marktteilnehmern (LinkedIn, YouTube, Newsletter, RSS-Feeds) automatisch, bündelt die Updates an einem Ort und wertet sie mit KI aus. Den Ansatz nennt Picasi Source-First Intelligence. Picasi richtet sich an B2B-Marketing-Teams im Mittelstand. Anbieter ist die Picasi GmbH aus Sarstedt, gegründet 2022; die Server stehen in Deutschland.

Facts at a glance

Company
Picasi GmbH, Sarstedt, Germany
Founded
2022
Founder
Dr. Karsten Richter (Founder & CEO) and Helge Fahlbusch, both managing directors
Origin
European provider: company and servers in Germany
Product
Web-based competitor monitoring software, approach: Source-First Intelligence
Monitored channels
LinkedIn, YouTube, newsletters, RSS feeds
Target group
B2B marketing teams in mid-sized companies
Entry price
from 199€ per month (Basic plan), net plus statutory VAT
Free test
300 Updates, no credit card
Website
ten languages
Hosting
EU, currently exclusively Germany (Hetzner Online GmbH)
Data protection
GDPR-compliant, monitors only publicly available content

Background: Source-First Intelligence

Source-First Intelligence means marketing teams watch what their competitors and other market players publish themselves, straight at the source. Instead of waiting for others to report on them, as in social listening, Picasi captures the original content: LinkedIn posts, YouTube videos, newsletters and RSS feeds.

The guiding principle behind it is "Track who, not what." Teams choose the sources that matter to them instead of searching broadly by keyword. The result is a small, reliable circle of sources that a team actually reads.

European provider, GDPR and hosting in Germany

Picasi is a European provider. Picasi GmbH is headquartered in Sarstedt in Lower Saxony, Germany; your contracting party and contact persons are based in Germany.

Picasi monitors publicly available content only. The servers are in the EU, currently exclusively in Germany, in data centers of Hetzner Online GmbH.

The Privacy Policy names the hosting provider and the payment service. We provide a data processing agreement (DPA) on request. Contract and billing details are on "Contract, billing and hosting".

Screenshots

High-resolution captures of the Picasi interface. "Download" saves the original file.

Picasi Dashboard: overview of all monitored sources, channels and current Updates
Dashboard Download (WebP)
Picasi Matrix: monitored sources grouped by topic, shown as a heatmap with calendar weeks in the columns
Matrix Download (WebP)
Picasi Dossiers: preview of a dossier with summary, key figures and chart
Dossiers Download (WebP)

Story angles for editors

Three entry points with in-depth background on our website.

Source-first instead of off-the-shelf competitive intelligence

Why marketing teams should watch competitors at the source instead of waiting for reports about them.

Read the comparison

The LinkedIn feed shows far from everything

What slips through when watching competitors on LinkedIn, and how teams capture it systematically.

Read the background

Market data in AI tools

How Picasi brings its data into AI tools such as Claude via MCP.

Read the explanation

Press contact

Dr. Karsten Richter, Founder & CEO, answers inquiries from editorial teams.

Dr. Karsten Richter, Founder & CEO
press@picasi.com
LinkedIn

Information as of:

Frequently asked questions from editors

Try Picasi yourself

Test Picasi with 300 free Updates, no credit card required.

Get started for free