Win back your research time
Market monitoring rarely costs time in one block. It costs it in portions: a quick look at LinkedIn, a skim of the newsletter, a check of the YouTube channel. Picasi takes over that collecting entirely – and leaves you the hours for what comes after.
Do the arithmetic yourself
Plenty of figures circulate about what competitive monitoring costs, and none of them knows your team. The more honest version is a calculation you can run in two minutes.
Take the number of sources you check regularly. Multiply by the minutes a round genuinely takes – not the estimated three, but the real ones, including scrolling and finding your place again. Then multiply by the rounds per week.
Eight sources, four minutes, three rounds comes to an hour and a half a week. That sounds manageable. The catch is not the total but its shape: it consists of roughly a hundred separate interruptions a year, spread across mornings that had something else planned.
This is where the cost the calculation misses actually sits. After an interruption it takes on average around 24 minutes to get back to focused work – covered in more detail in our piece on B2B marketing challenges in 2026. The four minutes of checking are rarely the expensive part.
What Picasi takes on – and what it does not
The part of your work that can be automated is the collecting. Working through four channels, checking whether anything is new, bringing it to a shared place: that is mechanical, and mechanical work does not belong in a morning.
Instead of four routines, one place: LinkedIn pages and profiles, YouTube, newsletters and RSS feeds converge in the Unified Inbox. The overview comes to you – Scheduled Reports summarize and deliver by email, including to colleagues without a Picasi account. And it arrives pre-sorted rather than raw: updates are tagged automatically, so you filter by topic instead of classifying every post by hand.
Even the retrospective is already written – the Monthly Market Report sets your communication against the market's, and the grind before the monthly meeting disappears.
What Picasi explicitly does not take on is the judgment. Whether a competitor's product launch is a threat or a confirmation is nobody's call but yours. The gain is that you get to ask that question with the full picture in front of you, rather than brushing past it between two searches.
Is this a fit for you?
Yes, if …
- someone on your team checks manually on a regular basis today
- that person is actually paid for strategy, campaigns or content
- monitoring is the first thing to go when deadlines press
- you have a concrete use for the time you get back
Probably not, if …
- you do no market monitoring at all today – then you gain coverage, not time
- you want to replace a full-time analyst; Picasi supplies the material, not the analysis
- your sources barely communicate in public
- you value the research as deliberate thinking time and would rather keep it
That last point is meant seriously. Some teams discover things while scrolling that they would never have searched for. Picasi does not replace browsing – it just means you can choose to do it rather than being obliged to.
Frequently asked questions
Run the numbers – then try it
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