Picasi Feature
Scheduled Reports: market knowledge that arrives on its own
Picasi generates Scheduled Reports automatically on a fixed rhythm – daily, weekly, or monthly – and delivers them by email to any number of recipients. Set up once, the analysis lands in the inbox by itself. Generated LinkedIn Posts can also be handed straight to Planable or Buffer.
Which problem do Scheduled Reports solve?
Market monitoring rarely fails because of the tool. It fails because of habit. A report someone has to trigger by hand gets forgotten in the first quiet week – and is never generated again after that. Knowledge that only exists when somebody remembers it is not a reliable process.
Scheduled Reports flip who does the fetching: you don't go and get the analysis, it comes to you. And because it goes to a distribution list, it also reaches the people who would never log into Picasi – management, for instance.
What do Scheduled Reports do, concretely?
- Three intervals: daily, weekly, or monthly – from the morning digest to the monthly recap for the leadership round.
- Email delivery to any number of addresses – the distribution list is not limited to Picasi users. Anyone who only wants to read needs no account.
- Every report type can be scheduled – from the summary to the strategic analysis; which type fits which rhythm is your call.
- Handoff to scheduling tools: generated LinkedIn Posts go straight to planable.io or buffer.com – the analysis becomes a scheduled post without copy-and-paste.
What do Scheduled Reports deliberately not do?
They are not an alerting system. A scheduled report arrives on its date – not in the moment a competitor announces something. If you have to react to individual events immediately, you keep reading the Unified Inbox; the scheduled reports are the rhythm alongside it, not a replacement for it.
They are also not a free extra: automatically generated reports count against the same quota as manual ones. A daily report consumes accordingly more than a monthly one – so choose the rhythm deliberately rather than by the principle "as often as possible".
And the handoff to scheduling tools is not automatic publishing. The post lands as a draft in Planable or Buffer – approval stays with a human. For a product that analyzes communication quality, anything else would be out of place.
Which rhythm for whom?
Daily for the marketing team
A short digest in the morning keeps the overview intact without anyone having to work through the inbox.
Weekly for alignment
The weekly report lands in the inbox before the standing meeting – everyone walks in with the same picture.
Monthly for management
A monthly report to the distribution list – no account, no chasing, and nobody has to assemble it.
Frequently asked questions about Scheduled Reports
Set it up once, stay informed
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