Picasi Feature
Monthly Market Report: where you stood in the market
The Monthly Market Report is Picasi's monthly analysis of your own communication – set against the communication of other market players. It uses the context documents you stored, so it measures against your goals rather than a generic benchmark. The only evaluation that doesn't just look outwards.
Which problem does the Monthly Market Report solve?
Competitive monitoring has one blind spot: yourself. At the end of the month you know exactly what the others announced – but not how your own communication looked next to it. Did you own the topics that were running in the market? Were you visible when it mattered, or quiet?
That is precisely the question the Monthly Market Report answers. It takes your own channels in as a source and sets them against the rest. Market monitoring turns into a position check – and the monthly report into a document you can put in front of management.
What does the report do, concretely?
- The report analyzes your own communication – what you communicated over the past month, on which channels and on which topics.
- It sets that against the market – the same view for the market players you monitor, directly side by side instead of in separate evaluations.
- It takes your AI Context Documents into account, meaning product, market, and positioning – the interpretation therefore fits your business.
- The rhythm is monthly – long enough for a pattern, short enough to still react. Via Scheduled Reports it arrives automatically.
What does the report deliberately not do?
It measures communication, not impact. The report compares what was said – not what it achieved. Leads, revenue, and pipeline sit in your own systems; this is about visibility and topic setting, not about conversion.
It needs your own channels as a source. Without them, one half of the comparison is missing. That is not a technical accident but the same logic as everywhere else in the product: Picasi only evaluates what was actually collected.
And it inherits the boundary of your source selection: the comparison is with the market players you monitor – not with "the market" as a whole. That's the Source-First approach: Track who, not what. Whoever picks the sources sets the benchmark.
What do teams use the report for?
The monthly report nobody has to write
Instead of hunting down screenshots at the end of the month, the comparison is simply there – with evidence instead of assertions.
Spotting topic gaps
When the market plays a topic and you don't, it is there in black and white – early enough to catch up the following month.
Holding your ground in the budget round
"We're too quiet" is an opinion. A side-by-side of communication frequency is an argument.
Frequently asked questions about the Monthly Market Report
Don't just watch – know where you stand
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