About me
I'm one of the founders and managing directors of Picasi GmbH, and I built Picasi myself. I've spent over 20 years building B2B SaaS solutions, and in recent years I've focused on competitive intelligence and market monitoring for marketing decision-makers.
The idea for Picasi came out of my own experience: I kept finding out about important competitor updates weeks too late—usually by accident, in a customer conversation or while scrolling LinkedIn. So my approach became: instead of manually sifting through LinkedIn profiles or waiting for secondhand information from social listening tools, go straight to the original sources. Source-First Intelligence means you see what your competitors are communicating themselves—unfiltered, in context, in real time.
My conviction: B2B marketing teams miss 60% of key competitor insights because they track what others say about competitors—not what competitors say themselves. With Picasi, I want to show that systematic competitive monitoring isn't a luxury reserved for enterprise teams—it's accessible to every B2B company.
Expertise
At the core is Source-First Intelligence: primary sources instead of secondhand information. Around that, I work on competitive intelligence and market monitoring for B2B marketing, on go-to-market strategies for SaaS companies, on the MCP integration for AI-powered intelligence, on automatic AI summaries using LLMs—and on category design: creating and owning new categories.
Publications & Projects
Besides Picasi—Source-First Intelligence for B2B marketing teams—I also work on easy EU, an EU compliance automation tool for SMEs.
Articles by me
I regularly write about source-first intelligence, competitive monitoring, and B2B marketing strategies.
Selected Articles
Contact
For inquiries about Picasi, guest posts, or speaking engagements, reach me by email (karsten@picasi.com ) or on LinkedIn.