About Karsten
Karsten is one of the founders and managing directors of Picasi GmbH and the creator of Picasi. With over 20 years of experience in developing B2B SaaS solutions, he specializes in competitive intelligence and market monitoring for marketing decision-makers.
His approach: Instead of manually sifting through LinkedIn profiles or waiting for secondhand information from social listening tools, Picasi goes straight to the original sources. Source-First Intelligence means: You see what your competitors are communicating themselves— unfiltered, in context, in real time.
Karsten believes that: "B2B marketing teams miss 60% of key competitor insights because they track what others say ABOUT competitors—not what competitors say THEMSELVES." With Picasi, he demonstrates that systematic competitive monitoring is not a luxury reserved for enterprise teams, but is accessible to every B2B company .
Expertise
- Source-First Intelligence – Primary sources instead of secondhand information
- Competitive Intelligence – Competitive Intelligence for B2B Marketing
- Market Monitoring – Automated real-time market monitoring
- B2B Marketing – Go-to-market strategies for SaaS companies
- MCP Integration – Model Context Protocol for AI-powered intelligence
- AI Summaries – Automatic prioritization using LLMs
- Category: Design – Create and fill new categories
Publications & Projects
SaaS platforms
- Picasi – Source-First Intelligence for B2B Marketing Teams
- easy EU – EU Compliance Automation for SMEs
Article by Karsten
Karsten regularly writes about source-first intelligence, competitive monitoring, and B2B marketing strategies.
Contact
For inquiries about Picasi, guest posts, or speaking engagements:
- Email: karsten@picasi.com
- LinkedIn: Dr. Karsten Richter