Scientists read a lot.
They build on each other’s expertise.
And they refer to their sources so that everybody can check them.
Think about doing it the same way. Whenever you share relevant insight with your audience or your customers, reveal the sources.
Your value is your unique way of curating information and delivering it.
Your expertise is finding great sources and combining their information with your thoughts.
Your strength is to arrange your market’s information clutter and tailor it to the needs of the people you serve.
Being transparent about your sources is a strength that underlines your professional mindset.
So, do your market research, develop in-depth insight, and share it.
This will prove your expertise and strengthen your personal brand.
When you compile information for your audience, how do you think about referencing your sources?
