Work with sources like a scientist to back your opinion

Whenever you share relevant insight with your audience or your customers, reveal the sources. Referencing sources like a scientist proves your professional mindset.

Scientists read a lot.

They build on each other’s expertise.

And they refer to their sources so that everybody can check them.

Think about doing it the same way. Whenever you share relevant insight with your audience or your customers, reveal the sources.

Your value is your unique way of curating information and delivering it.

Your expertise is finding great sources and combining their information with your thoughts.

Your strength is to arrange your market’s information clutter and tailor it to the needs of the people you serve.

Being transparent about your sources is a strength that underlines your professional mindset.

So, do your market research, develop in-depth insight, and share it.

This will prove your expertise and strengthen your personal brand.

When you compile information for your audience, how do you think about referencing your sources?

Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

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