If they eat the same cake, you better watch them

You're not alone in your market. Others are trying to get your share of the cake. So, you'd better watch out for what they do.
If you’re in a red ocean market, choose some relevant competitors to look at. You should start with a few market players to gain experience in gathering insight. As you get going, you can still expand your view.

Choose your most important competitors and some competitors that show the market’s diversity. That’s enough for now.

If your market is a blue ocean?

In that case, you might even be able to watch them all. That will help you notice when the waters are turning red.

Let us know in the comments how you decided which competitors to watch.
Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

Ⓒ 2023 Picasi GmbH, Germany
Site navigation
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram