It’s true: Taking a closer look at the market takes some time.
But not looking at the market is a waste of time.
You’re wasting time walking in the wrong direction!
You’re wasting your precious resources.
However, we understand that you’re busy.
That’s why you should focus.
Instead of trying to see the whole market, better focus on the market players that are the most relevant to you.
Start with them.
You can still expand your Market Mapping after finding out it’s not as time-consuming as you thought.
But if you don’t have the time to look at your market, you should realign your priorities.
How do you decide which market players to focus on? Let us know in the comments.