Welcome to our blog

The leaders are the water; the others add the flavor

You can’t understand a market by only analyzing its market leaders. They are the tasteless water that makes up most of the soup. For a delicious dish, you need more ingredients. They add contrast and inspiration to the soup.

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Being up-to-date about the market will help you close a deal

Have you ever experienced a poorly prepared salesperson? It's cringeworthy. - By showing interest in your contacts, you prove your appreciation.

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Don’t juggle too much – many topics aren’t worth your attention

Don't try to catch all the balls of information. Better focus on the ones that really matter and handle them well.

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Be on the lookout for change

As a subject-matter expert, being up-to-date is crucial to making profound decisions and delivering first-class services for your customers. That's why you should be on the lookout.

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Be a cherry-picker when watching your market

There are so many market players in most markets. But: They are not equally important to you. Identify the ones who will influence you the most.

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Diving or toe-dipping – Choose channels to watch your market

Where can you find your audience? Identify the right channels and focus on them rather than going too broad and shallow.

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5 steps to kick off Market Mapping for your business today

Market Mapping isn't complicated! Follow these five steps to kick off Market Mapping and gain valuable insight for your decision-making. The steps will also help you position yourself as a market and subject-matter expert.

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Work with sources like a scientist to back your opinion

Whenever you share relevant insight with your audience or your customers, reveal the sources. Referencing sources like a scientist proves your professional mindset.

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Climb a rooftop to overview your market

The view from a rooftop helps you understand how everything relates. - It's equally essential to understand a market's big picture with its relationships and connections.

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Divide Market Mapping tasks like the bees would

Bees are pretty smart. They share their work. Delegate the task to harvest information to the worker bees.

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Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

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