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You can’t understand a market by only analyzing its market leaders. They are the tasteless water that makes up most of the soup. For a delicious dish, you need more ingredients. They add contrast and inspiration to the soup.

Have you ever experienced a poorly prepared salesperson? It's cringeworthy. - By showing interest in your contacts, you prove your appreciation.

Don't try to catch all the balls of information. Better focus on the ones that really matter and handle them well.

As a subject-matter expert, being up-to-date is crucial to making profound decisions and delivering first-class services for your customers. That's why you should be on the lookout.

There are so many market players in most markets. But: They are not equally important to you. Identify the ones who will influence you the most.

Where can you find your audience? Identify the right channels and focus on them rather than going too broad and shallow.

Market Mapping isn't complicated! Follow these five steps to kick off Market Mapping and gain valuable insight for your decision-making. The steps will also help you position yourself as a market and subject-matter expert.

Whenever you share relevant insight with your audience or your customers, reveal the sources. Referencing sources like a scientist proves your professional mindset.

The view from a rooftop helps you understand how everything relates. - It's equally essential to understand a market's big picture with its relationships and connections.

Bees are pretty smart. They share their work. Delegate the task to harvest information to the worker bees.