Diving or toe-dipping – Choose channels to watch your market

Where can you find your audience? Identify the right channels and focus on them rather than going too broad and shallow.

Twitter is vibrant.

TikTok is cool.

LinkedIn is serious.

But: Where can you find your audience?

Where do they hang out?

Where do they look for what you have to say?

Because if you want to know what’s relevant to your market, what your target group is thinking about, and what’s relevant to them, you better go where they are.

Identify a handful of channels and sources to have an eye on. Dive deep and watch them closely rather than only dipping a toe into many waters.

Keep in mind to look at analog sources too. Events and printed material can be valuable sources of information.

What channel do you choose for your target group and why?

Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

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