Twitter is vibrant.
TikTok is cool.
LinkedIn is serious.
But: Where can you find your audience?
Where do they hang out?
Where do they look for what you have to say?
Because if you want to know what’s relevant to your market, what your target group is thinking about, and what’s relevant to them, you better go where they are.
Identify a handful of channels and sources to have an eye on. Dive deep and watch them closely rather than only dipping a toe into many waters.
Keep in mind to look at analog sources too. Events and printed material can be valuable sources of information.
What channel do you choose for your target group and why?