Divide Market Mapping tasks like the bees would

Bees are pretty smart. They share their work. Delegate the task to harvest information to the worker bees.

Bees are pretty smart. They share their work, and everybody has a straightforward job to do.

When you start with Market Mapping, you should take the first steps on your own. To understand how it works and to tailor the methods to your needs.

Then, after gaining the first insight, take the bee approach: Delegate harvesting information to the worker bees and focus on managing the beehive.

Select the information retrieved carefully. Don’t hesitate to skip information if you doubt it’s relevant. You will still have plenty of info nuggets you have to handle. That’s why it’s your duty to be rigorous: only select the best pieces for the knowledge base you’re just building up.

Have you tried delegating the information retrieval process?

Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

Ⓒ 2023 Picasi GmbH, Germany
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram