Climb a rooftop to overview your market

The view from a rooftop helps you understand how everything relates. - It's equally essential to understand a market's big picture with its relationships and connections.

The view changes when you’re up on a rooftop.

It’s the overview that helps you understand how everything relates.

The same is true for your market.

We advocate for looking closely at relevant market players.

And it’s also essential to understand the big picture with the market’s relationships and connections.

Because connecting the dots is an integral part of market expertise.

And expertise, that’s what you should aim for.

Because only then can you make the best decisions possible.

And only then can you deliver the best for your customers and clients.

And only then will you be recognized for your expertise.

So make sure you understand both the details and the whole.

But, how can you do that?

Look at leading publications, events, and people in your industry. Follow them closely and curate the insight you gather. Then include their input in your Market Map to develop your unique understanding of the market.

You have to develop your own perspective. What’s holding you back?

Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

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