The view changes when you’re up on a rooftop.
It’s the overview that helps you understand how everything relates.
The same is true for your market.
We advocate for looking closely at relevant market players.
And it’s also essential to understand the big picture with the market’s relationships and connections.
Because connecting the dots is an integral part of market expertise.
And expertise, that’s what you should aim for.
Because only then can you make the best decisions possible.
And only then can you deliver the best for your customers and clients.
And only then will you be recognized for your expertise.
So make sure you understand both the details and the whole.
But, how can you do that?
Look at leading publications, events, and people in your industry. Follow them closely and curate the insight you gather. Then include their input in your Market Map to develop your unique understanding of the market.
You have to develop your own perspective. What’s holding you back?
