Be a cherry-picker when watching your market

There are so many market players in most markets. But: They are not equally important to you. Identify the ones who will influence you the most.

There are so many market players in most markets.

Businesses selling products or services.
Business associations
Regulatory authorities
Media outlets
Thought leaders

They all want to be heard.

They all wrangle for attention and influence.

But: They are not equally important to you.

Look at your strategy.

Who will most probably influence your way the most?

Identify them.

Then watch them.


Make sure you don’t miss any relevant updates about them.

Be fully aware of what’s going on.

That increases your chances of realizing your strategy.

When was the last time being up-to-date helped you succeed?

Sharing is caring. Please share your new insight with your network:
Written by Karsten Richter

Obsessed about finding mission-critical information nuggets that can change your business. To make it easier, he's building Picasi together with Helge. Experienced practitioner holding a Ph. D. in communication science.

Always happy to help.

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