Category: Shorties

Receive email newsletters or not? - A SWOT analysis

If you want to gather information about markets or topics, email newsletters are a channel you can use. Let's take a look with a SWOT analysis.

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You’ll be recognized for the market expertise you share

Expertise is not the only thing that matters: But without it, all your personal branding efforts will fall flat. Gathering market insight can help you grow and show your expertise.

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If they eat the same cake, you better watch them

You're not alone in your market. Others are trying to get your share of the cake. So, you'd better watch out for what they do.

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Seriously, you don’t have the time to look at your market?

It's true: Taking a closer look at the market takes some time. But not looking at the market is a waste of time. So, better think twice.

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The leaders are the water; the others add the flavor

You can’t understand a market by only analyzing its market leaders. They are the tasteless water that makes up most of the soup. For a delicious dish, you need more ingredients. They add contrast and inspiration to the soup.

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Being up-to-date about the market will help you close a deal

Have you ever experienced a poorly prepared salesperson? It's cringeworthy. - By showing interest in your contacts, you prove your appreciation.

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Don’t juggle too much – many topics aren’t worth your attention

Don't try to catch all the balls of information. Better focus on the ones that really matter and handle them well.

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Be on the lookout for change

As a subject-matter expert, being up-to-date is crucial to making profound decisions and delivering first-class services for your customers. That's why you should be on the lookout.

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Be a cherry-picker when watching your market

There are so many market players in most markets. But: They are not equally important to you. Identify the ones who will influence you the most.

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Diving or toe-dipping – Choose channels to watch your market

Where can you find your audience? Identify the right channels and focus on them rather than going too broad and shallow.

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Picasi - One inbox. All updates. Pure insight.

At Picasi, we understand that being up-to-date is crucial for knowledge workers like you - and us.

That’s why we gather relevant insight from your most relevant sources for your and provide it in our unified inbox to save you time, nerves, and energy. No more switching. Pure insight.

You can leverage that information to improve your sales conversations, learn about your competitors, create more compelling content, or improve your expertise. 

Ⓒ 2023 Picasi GmbH, Germany
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