Category: Shorties

If you want to gather information about markets or topics, email newsletters are a channel you can use. Let's take a look with a SWOT analysis.

Expertise is not the only thing that matters: But without it, all your personal branding efforts will fall flat. Gathering market insight can help you grow and show your expertise.

You're not alone in your market. Others are trying to get your share of the cake. So, you'd better watch out for what they do.

It's true: Taking a closer look at the market takes some time. But not looking at the market is a waste of time. So, better think twice.

You can’t understand a market by only analyzing its market leaders. They are the tasteless water that makes up most of the soup. For a delicious dish, you need more ingredients. They add contrast and inspiration to the soup.

Have you ever experienced a poorly prepared salesperson? It's cringeworthy. - By showing interest in your contacts, you prove your appreciation.

Don't try to catch all the balls of information. Better focus on the ones that really matter and handle them well.

As a subject-matter expert, being up-to-date is crucial to making profound decisions and delivering first-class services for your customers. That's why you should be on the lookout.

There are so many market players in most markets. But: They are not equally important to you. Identify the ones who will influence you the most.

Where can you find your audience? Identify the right channels and focus on them rather than going too broad and shallow.